Emirates Stadium entrance
I went along to the M-Football event on Thursday 21 Jan @ Arsenal’s impressive Emirates Stadium. Jonathan MacDonald, the MC for the day, was particularly entertaining.
Despite being involved in the inception of Premium TV (now Perform Group) back in the dot com era, I have no interest in football and little understanding of it – and as an outsider it strikes me that the mobile opportunity is hugely under exploited.
The opportunity is clearly HUGE. Real Madrid look to be doing a good job – with some insightful figures. They exploit their mobile rights themselves in Spain – and license them elsewhere in the world. In Spain:
- 40% of their mobile revenues are off-portal.
- They have 100,000 off-portal subscribers to their mobile service @ 12 euros / month. You read that right. Real Madrid fans in Spain alone spend 1.2m euros / month on off-portal mobile subscriptions.
- Their churn is 1.5% / year (hard to believe).
-
Growing the grass
Mark Curtis of Flirtomatic – always an interesting speaker who’s great at sharing stats – also talked about his attempt a few years ago to launch a reality TV show based on empowering fans to participate in their club’s key decisions – such as voting on who is playing in each match and who should be substituted during the match. A brilliant concept. Mark got as far as persuading a (minor) club to participate, Channel 4 commissioned the programme and the first episode was filmed – before resistance from every angle of the football world and a legal challenge killed it prior to screening. A great shame – increasing fans’ involvement in the decisions and success of their club has to be interesting.
If you’re a football fan do you feel that your club is offering you a compelling mobile experience?
Tags: football, Mobile, real madrid
