Archive for the ‘Stats’ Category

Apple = 67.5% of UK mobile traffic

Monday, March 29th, 2010

Admob’s latest mobile metrics report makes fascinating reading:

  • iPhone + iPod Touch together make up 67.5% of all UK ‘mobile device’ traffic.  That’s even higher than the US, surprisingly.  Wow.
  • Nokia has only one device in the top 10 worldwide devices.  And that’s the old N70.  Oh dear.
  • Nokia owns the developing world.  In India every device in the top 10 is a Nokia.  They need to learn from their mistakes and make damn sure they hold on to this – as it looks pretty easy to see smart phones coming down in price and stampeding over Nokia in developing territories too.
  • HTC is making great guns with it’s Android devices.  Android is coming and it’s coming fast.
  • RIM needs to pull its socks up.

This data only represents Admob’s ad traffic – and is therefore not fully representative.  In particular, on-portal activity will be significantly under represented (and Admob is owned by Google ;-) ), however it’s extremely insightful data none the less.

Mobile calls in the developing world are all about Nokia.  Mobile content in the developed world is all about iPhone and Android.

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Real Madrid has 100k off-portal mobile subs in Spain @ 12 euros/month

Sunday, January 24th, 2010
Emirates Stadium

Emirates Stadium entrance

I went along to the M-Football event on Thursday 21 Jan @ Arsenal’s impressive Emirates Stadium.  Jonathan MacDonald, the MC for the day, was particularly entertaining.

Despite being involved in the inception of Premium TV (now Perform Group) back in the dot com era, I have no interest in football and little understanding of it – and as an outsider it strikes me that the mobile opportunity is hugely under exploited.

The opportunity is clearly HUGE.  Real Madrid look to be doing a good job – with some insightful figures.  They exploit their mobile rights themselves in Spain – and license them elsewhere in the world.  In Spain:

  • 40% of their mobile revenues are off-portal.
  • They have 100,000 off-portal subscribers to their mobile service @ 12 euros / month.  You read that right.  Real Madrid fans in Spain alone spend 1.2m euros / month on off-portal mobile subscriptions.
  • Their churn is 1.5% / year (hard to believe).
Emirates Stadium - growing the grass

Growing the grass

Mark Curtis of Flirtomatic – always an interesting speaker who’s great at sharing stats – also talked about his attempt a few years ago to launch a reality TV show based on empowering fans to participate in their club’s key decisions – such as voting on who is playing in each match and who should be substituted during the match.   A brilliant concept.  Mark got as far as persuading a (minor) club to participate, Channel 4 commissioned the programme and the first episode was filmed – before resistance from every angle of the football world and a legal challenge killed it prior to screening.   A great shame – increasing fans’ involvement in the decisions and success of their club has to be interesting.

If you’re a football fan do you feel that your club is offering you a compelling mobile experience?

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