Mashable reports that Apple has removed 5,000 ‘babe’ apps from their store – on top of the controversial booting out of Wobble iBoobs. These were apps that were previously allowed – but they’ve just changed their mind. Let’s be clear – these are not adult apps: even bikinis are now banned.
It’s outrageous enough that Apple dictates to the world what content is ‘appropriate’ – but what’s more outrageous is the lack of clear guidelines… and the constant mind changing. Certainty is the most important thing – developers / brands cannot invest thousands in developing applications based on one set of guidelines, only for Apple to change its mind a few weeks later. It’s just too expensive – businesses can’t be successful with that level of risk and uncertainty.
It’s much like the UK tax system – with certainty we can make informed decisions and invest / plan for the future (regardless of whether we like the policies), but when they constantly meddle it’s time to get out.
Who needs film censors, laws, ethics or parents when we’ve got Apple? Why are R-rated movies and violent games like Grand Theft Auto acceptable, but girls in bikinis aren’t?
It’s a principle thing. Apple is getting dangerous – they can’t be allowed to get away with it.
